Succeed At Selling At Your Trade Show Booth

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Author: Dick Wheeler

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Succeed At Selling At Your Trade Show Booth

Your trade show exhibit staff can make the difference between your trade show exhibit being successful or being an unproductive exercise. The Center for Exhibit Industry Research (CEIR) says that 80% of what visitors remember most about their visit to a trade show booth is their interaction with the exhibit staff. In fact, CEIR sites that 75% of the effectiveness of any trade show is traceable to the performance of the exhibit staff.

Although you can find almost any information today on a company's website, trade shows are popular because, unlike the Internet, they give people a chance to talk face to face. Your trade show display staff can thus make the difference between trade show attendees having a positive experience or a negative one. By employing well-rehearsed trade show booth people skills, your staff will be better able to ensure that every visitor to your trade show booth has a gratifying experience. And, by learning important people skills, your staff will generate better sales.

Visitors come to trade shows to learn what is new in their industry by attending continuing education sessions and by gathering information at trade show exhibits.
Your staff not only needs to have knowledge about your product or service but they
also need to be enthusiastic and know how to professionally and politely handle any situation that may arise. By being prepared, your staff can anticipate the questions they will be asked and thus be better able to manage conversations on the trade show floor. Being able to control the conversation will help your trade show staff in selling their products or services to the visitor.

According to Matt Hill, a trade show trainer and president of The Hill Group, in San Jose, California, in order to engage and qualify trade show booth visitors, your trade show staff needs to master the following people skills. How to:

1.